Profile/Brand Positioning

Brand and profile-building are key areas of knowledge within Selfridge Communications. We have helped create value-brands for a leading high street building society, the UK’s biggest insurance group, a leading mobile phone company, a government-sponsored schools programme in Personal, Social, Health Education and Citizenship, several leading charities, local authorities and organisations such as the Local Government Association, the Improvement & Development Agency (IDeA), the Higher Education Funding Council for England and the Office for Fair Access (OFFA).

As communications specialists we have considerable experience of lobbying and maintaining contacts in Whitehall, Westminster, the commerical sector, within the local government family and across the national and regional media.

Examples of our competencies and experience in reputation management, brand-building, gaining credibility in the role, contributing to the corporate management team, showing strategic judgement, performance management, project and budget management, leadership style and support for diversity and social inclusion are outlined in Strategic PR Planning