Creating the brand personality

Steps in creating a brand personality.

Step one. Define the brand personality. Describe it in one short paragraph as you would a person.

Step two. Now that we have a clear definition of the brand personality, we use creativity to bring it to life in our publications and advertisements. Make sure all that we write and express about the brand expresses its personality and not the personality of the author of the advert. Our representation of the brand can be formal or friendly or whatever is appropriate to the particular aim of the publicity event, without losing its distinctive appeal and character.