Positive Factors of Personal Presentation:

The acknowledged greatest British advocate of his time, with an unerring gift of convincing jurors, GEORGE CARMAN QC, portrayed effortless ease in the midst of the most trying judicial theatre.

• How did he control his environment so well?
• How did he shut out all tensions which threatened to spoil his performance?

He did so, only after hours of meticulous preparation.

CARMAN, on the eve of a major court appearance, would practice on anyone who would listen and then retire to sharpen his timing and techniques further before the bathroom mirror.

The result would be a beautifully crafted closing speech, razor sharp in reasoning.

CARMAN left nothing to chance because the stakes for him were high.

When YOU present YOU, the stakes for YOU are high!

Audience Research

Significant findings on the perception of audiences resulted from detailed research at Stanford University in California by Professor Albert Mehrabian. He tested audience responses to people they had not seen presented on television before. Reactions were divided into three areas, with each given a score to measure its relative importance. The table below summarises the findings.

The clear conclusion is: to engage your audience with what your say, you must first consider how you look and sound.