Current examples include:

• On-film endorsements by Cabinet Ministers of our clients’ services.
• Rolling news programmes provide our clients with sustained exposure on national and regional TV, Radio and the Press
• Spectacular PR events to launch new organisations on national TV, radio and the Press
• Blanket national news coverage for the 'Respect' campaign funded by the Home Office - promoting cross-gender respect among teenagers
• Our "POSH POSTCODE PASSPORT TO UNIVERSITY" campaign which reached an audience of 50-million viewers, listeners and readers, hitting every national TV, Radio and Press outlet and highlighting the stark polarisation between rich and poor in gaining the advantages of higher education.
• A year-on-year campaign engaging government departments, local education authorities (LEAs), police services and leading charities in the creation of innovative personal safety learning materials for schools
• We have been driving a national news strategy to raise the profile of the Improvement & Development Agency (IDeA) in the national, trade and regional media.

SEE ‘Media Training’ section: Selfridge Communications also provide strategic protocols for ‘Bad News Management’, ‘News Conference Management’, ‘Corporate Presentation’ and ‘Creating A Corporate Family’.