The Radio Blitz

This is a special Selfridge Communications service we call ‘The Radio Blitz’. A special database gives us direct access to the computer screens of all forward planners, editors, producers and presenters in regional BBC and independent radio stations to whom we offer guest interviewees. The client sits in a central London studio and gives a sequence of live and recorded interviews to regional radio stations. We draw up a schedule for this early morning blitz to hit peak ABC1 listeners and reach audiences in excess of 30 million.